A structured 3-phase campaign designed to move from recognition to conversion, culminating in a time-bound cohort opening.

A structured progression designed to build awareness, shape perception, and create the conditions for decisive action. Each phase introduces a different form of pressure—intellectual, emotional, and commercial—so that by the point of opening, the decision is already formed.

Content Signals

  • Attuned Insights (AI): Structural perspective and thought leadership

  • Flux Attuned (FA): Direct positioning and commercial framing

  • Flux Momentum (FM): Human experience and environmental impact

  • Video Episodes: Narrative depth and contextualisation

  • ESG (S): Social dimension articulation

Phase Structure

Phase 1 — Recognition: Establishes the problem (what is happening structurally)

Phase 2 — Warming: Deepens understanding and personal relevance

Phase 3 — Conversion: Creates offer and clarity for action

Flux Attuned & Flux Momentum
Campaign Calendar 2026
3-phase campaign · 18 May – 12 July · Founding cohort opens 12 July
v2 · starts 18 May (+1 week)
Attuned Insights (AI) FA post FM post Video episode S in ESG article Cohort open
May 2026 Phase 1 — Recognition (from 18 May)
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AI #1Value leakage structural case
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FA #1Value leakage post
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S in ESGLinkedIn article #1
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FM ENV #1"You did everything right"
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AI #2Decision velocity
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FA #2Decision velocity post
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FM ENV #2"Your environment is doing something to you"
Throughout Phase 1 — Diorama character series running alongside on Instagram Reels, LinkedIn native video, and YouTube
June 2026 Phase 1 ends 7 Jun Phase 2 — Warming (8–28 Jun) Phase 3 — Conversion (from 29 Jun)
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AI #3Structural readiness before complexity
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FA #3Loading complexity post
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FM ENV #3"The turn" setup post
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VID Ep 1Bucharest
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FM ENV #4Education series launch
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AI #4The pupa problem
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FA #4Change agents & structural conditions
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VID Ep 2Hammersmith & Unilever
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FM RM #1Investment vs subsidy
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VID Ep 3The Economist & Armani
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FM ENV #5"Three years. One line."
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AI #5Board's structural conditions
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FA #5C-suite are people
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July 2026 Phase 3 — Conversion
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VID Ep 4House of Commons
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FM IS #1"I read the books..."
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AI #6Before the next transition
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FA #6What boards must see
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VID Ep 5Westminster Bridge
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★ COHORT OPEN15 founding places — time-bounded
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Flux Attuned & Flux Momentum · Campaign Calendar v2 · Generated 11 May 2026 · +1 week shift from original — cohort opens 12 July vs 5 July · Throughout Phase 1: Diorama character series on Instagram Reels, LinkedIn native video, and YouTube